The Object of Desire
“Lipstick makes a statement about a woman’s beauty, allure and confidence.” –Tom Pecheux.
[Hong Kong, Spring 2014] Estée Lauder unveils the ultimate object of desire – introducing NEW Pure Color Envy Shine Sculpting Lipstick. Illuminate. Sculpt. Hydrate. More than a lipstick, this new sensation in color, moisture and shine, surrounds lips with effortless, luminous color, and adds dimension for a fuller, more sculpted pout. Housed in a new, enviable lipstick case, these lip-sculpting statement shades were exclusively developed to complement the natural beauty of Asian women.
ILLUMINATE
This ultrachic palette of 16 beautifully feminine shades has the power to define every curve of the lip, while it enhances and brightens the complexion of Asian women. A luminous shade range of nuanced hues with pops of bright tones include delicate nudes, captivating corals, demure pinks and heavenly berries. All create enviable lip-sculpting statements that range from a fresh look to a soft glamour look.
SCULPT
In just one stroke,lips are sculpted and shaped with a uniform layer of brilliant, fresh color with a high-shine finish that glides on effortlessly and stays true for hours. From stick to lip, Multi-Faceted Color Pigments create shape, definition and volume. Amazing color projection and density, plus dimensional shine, saturates lips for a full, curvaceous and luscious pout.
HYDRATE
The indulgent, melting texture hugs lips in creamy, smooth and luxurious comfort. A uniquely modern formula envelops lipsin immediate and long-lasting moisture. Featuring a new and exclusive Time Release Encapsulated Moisture Complex with micronized Hyaluronic Spheres that help boost lips’ ability to attract, capture and seal-in continuous hydration. Lips feel softer, smoother, more supple and stay continuously moisturized throughout the day.
STYLE
Inspired by modern architecture, the new and iconic, slim-line package design is powerful, yet feminine. Its lines are contemporary, with a sleek and elegant silhouette. The color cues reflect Estée Lauder’s signature navy and gold, while golden plaques at each end of the case, and golden tones within the interior, convey the modern glamour and style of the brand. An innovative, magnetic closure always clicks the case perfectly into place and new aspirational bullet shape make this ultrachic lipstick a statement in pure luxury.
NEW Pure Color Envy Shine Sculpting Lipstick is a curated collection of charming and feminine shades with names inspired by the multi-faceted personality of a woman. The shade range was developed specifically for an Asian woman’s skin tone.
Availability: NEW Pure Color Envy Sculpting Lipstickwill be available at all Estée Lauder counters and FSS beginning at March 1, 2013
NAILS
Complete the look with NEW Limited-Edition Pure Color Nail Lacquers. A collection of 5 sheer bright, luminous hues that perfectly complement the brilliant shades of NEW Pure Color Envy Shine Sculpting Lipstick for nails with exceptional color and brilliant glossy shine: Pink Dragon, Pretty Perfect, Nude Angel, Surreal Sun and Heavenly.
Availability: NEW Pure Color Envy Nail Shine Lacquer are now available at all Estée Lauder counters and FSS beginning.
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