ESTĒE LAUDER INTRODUCES PURE COLOR ENVY SHINE SCULPTING LIPSTICK

 

The Object of Desire

“Lipstick makes a statement about a woman’s beauty, allure and confidence.”  –Tom Pecheux.

 

[Hong Kong, Spring 2014] Estée Lauder unveils the ultimate object of desire – introducing NEW Pure Color Envy Shine Sculpting Lipstick. Illuminate. Sculpt. Hydrate.  More than a lipstick, this new sensation in color, moisture and shine, surrounds lips with effortless, luminous color, and adds dimension for a fuller, more sculpted pout.  Housed in a new, enviable lipstick case, these lip-sculpting statement shades were exclusively developed to complement the natural beauty of Asian women.

 

ILLUMINATE

This ultrachic palette of 16 beautifully feminine shades has the power to define every curve of the lip, while it enhances and brightens the complexion of Asian women. A luminous shade range of nuanced hues with pops of bright tones include delicate nudes, captivating corals, demure pinks and heavenly berries. All create enviable lip-sculpting statements that range from a fresh look to a soft glamour look.

 

SCULPT

In just one stroke,lips are sculpted and shaped with a uniform layer of brilliant, fresh color with a high-shine finish that glides on effortlessly and stays true for hours. From stick to lip, Multi-Faceted Color Pigments create shape, definition and volume. Amazing color projection and density, plus dimensional shine, saturates lips for a full, curvaceous and luscious pout.

 

HYDRATE

The indulgent, melting texture hugs lips in creamy, smooth and luxurious comfort. A uniquely modern formula envelops lipsin immediate and long-lasting moisture.  Featuring a new and exclusive Time Release Encapsulated Moisture Complex with micronized Hyaluronic Spheres that help boost lips’ ability to attract, capture and seal-in continuous hydration. Lips feel softer, smoother, more supple and stay continuously moisturized throughout the day.

 

STYLE

Inspired by modern architecture, the new and iconic, slim-line package design is powerful, yet feminine. Its lines are contemporary, with a sleek and elegant silhouette. The color cues reflect Estée Lauder’s signature navy and gold, while golden plaques at each end of the case, and golden tones within the interior, convey the modern glamour and style of the brand. An innovative, magnetic closure always clicks the case perfectly into place and new aspirational bullet shape make this ultrachic lipstick a statement in pure luxury.

 

NEW Pure Color Envy Shine Sculpting Lipstick is a curated collection of charming and feminine shades with names inspired by the multi-faceted personality of a woman. The shade range was developed specifically for an Asian woman’s skin tone.

Availability: NEW Pure Color Envy Sculpting Lipstickwill be available at all Estée Lauder counters and FSS beginning at March 1, 2013

 

NAILS

Complete the look with NEW Limited-Edition Pure Color Nail Lacquers.  A collection of 5 sheer bright, luminous hues that perfectly complement the brilliant shades of NEW Pure Color Envy Shine Sculpting Lipstick for nails with exceptional color and brilliant glossy shine: Pink Dragon, Pretty Perfect, Nude Angel, Surreal Sun and Heavenly.

 

Availability: NEW Pure Color Envy Nail Shine Lacquer are now available at all Estée Lauder counters and FSS beginning.

 

ESTĒE LAUDER Celebrates the Grand Opening of the Newly Renovated Store at IFC mall

Brand Ambassadors Elizabeth Lee and Jennifer Tse Share Their Secret Christmas Wishes

Elegant Celebrities in Town Preview the Unique and New Look of the Store – ESTĒE LAUDER @ IFC

Estee Lauder, world’s top skincare brand develops remarkable heritage and values, upholding the founder, Mrs. Estee Lauder’s vision, “Every Woman can be Beautiful”.  To provide customers for a well-rounded shopping experience, Estee Lauder specially renovated the flagship store in the most high-end shopping mall in ifc mall.  Estée Lauder is now delighted to unveil the newly renovated store at ifc mall.  To mark the occasion, Estée Lauder will hold the Grand Opening Ceremony on December 3, 2013 at ifc mall, Central. Brand ambassadors Elizabeth Lee and Jennifer Tse are invited to be the guests of honor for the officiating ceremony with Estée Lauder management, Mr. Justin Boxford, Vice President of Estée Lauder Companies Asia Pacific; Mr. Kenneth Wong, Managing Director of Estee Lauder (HK) Ltd, Hong Kong, Ms. Lisa Chow, Brand General Manager for Estée Lauder Hong Kong and Mr. Karim Azar, General Manager of ifc mall today at ifc mall, Central.  To celebrate the historical moment of Estēe Lauder Asia flagship store opening.

http://www.magisto.com/video/KVYCNl8GA2k_Bg1gCzE

Ambassadors, Elizabeth Lee and Jennifer Tse, share secret X’mas wishes

To highlight the event, Estée Lauder had arranged mysterious Christmas gifts for Elizabeth Lee and Jennifer Tse.  First of all, a male model dressed up as a white prince appeared with a bouquet of romantic pink roses, wishing Jennifer meeting her prince charming and the new romance is about to come soon.  Filled with surprise and happiness, Jennifer Tse received the flowers with a sweet and shy smile.  Then, 2 lovely kids in Santa costume presented an exquisite and lovely carton drawing of “Family portrait“to Elizabeth Lee and gave her a kiss. Just like her 2 children presenting her their own drawing, a surprising and happiness smile appeared on her face.  Elizabeth Lee and Jennifer Tse also share their secret X’mas wishes.

Elizabeth Lee shared her tips of how to maintain a good condition of skin.  She said ‘Being beauty is the lifelong career of every woman.  I particularly focus on skincare especially for eye and neck, as these 2 parts will give an important first impression to other and easily reveal the secret of age. Meanwhile, downtown cool model, Jennifer Tse, also shared her own beauty secret delightedly during the event.  With her healthy and positive image, it is in line with the brand’s longstanding commitment to rejuvenate skin and keep it in a healthy condition.  She implied that apart from choosing the best skincare product, keeping cheerful mood and traveling to keep a balance life is her beauty tips.

Celebrities and socialites in town witness the historical moment with high appreciation of the store design

To share the joy of the grand opening, Estee Lauder has also invited a number of celebrities and socialites including Christine Ng, Candy Lo, Balia Chan, Rosemary Vandenbroucke, Ana R., Jessica Jann, Sammie Yu, Sharon Kwok, Josephine Chiu, Qinnie Chan, Eydie Tai, Lelia Chow, Josephine Chiu, Sharon Cheung, Kennis Tai, Sheree Lo, Angel Li and Maria Wu to preview the new look of the well-designed store.  All the gorgeous guests dressed up in their finest with ‘bling bling’ elements for this remarkable grand opening.  Other elegant celebrity guests were also surprised by the newly design of the store. All of them showed great appreciation to the chic and mellow ambience of the store as it has innovated high technology with modern design.  The store was designed with revitalization, rejuvenation and rebirth in mind, giving all the guests a totally different aesthesis.  As Christmas is around the corner, the host had specially prepared lovely Christmas ornaments for all the guests to write down their Christmas wishes and hang them up on the exquisite Christmas tree, celebrating the birth of Estēe Lauder new flagship store in this joyful festival.

All the guests toasted in a cheerful temperament, implied the success of the grand opening of Estēe Lauder.  Towards the end of the event, the host specially arranges a singing and dancing performance, ending the event with much joyful Christmas temperament.